Search results for "seguimiento ocular"

showing 3 items of 3 documents

CEGUERA AL PATROCINADOR: APLICACIÓN A CARTELES DE EVENTOS DEPORTIVOS

2018

Advertising posters in sports sponsorship are versatile marketing tools with significant media impact and high visibility. However, the academic literature on the impact of advertising posters in this field is scarce. The purpose of this research is to measure the spontaneous recall of and attention toward busi­ness brands sponsoring sports events while assessing their location and congruence level. The sample was segmented according to gender. The experiment involved 12 stimuli related to three sporting disci­plines corroborating the issue of media blindness with respect to advertising posters. Consistent with the placement theory, we found that the position of the sponsoring brand affecte…

Organizational Behavior and Human Resource ManagementInformation Systems and ManagementStrategy and ManagementManagement Science and Operations ResearchPatrocinioImage transferManagement of Technology and Innovation0502 economics and businessmedicineBusiness and International Managementseguimiento ocularMedia impactMarketingBlindnessRecall05 social sciencescartel deportivoAdvertisingmedicine.diseaseemplazamientoIndustrial relationsBusiness Management and Accounting (miscellaneous)050211 marketingrecuerdoPsychology050212 sport leisure & tourism
researchProduct

Eye tracking and the translation process: reflections on the analysis and interpretation of eye-tracking data

2014

Eye tracking has become increasingly popular as a quantitative research method in translation research. This paper discusses some of the major methodological issues involved in the use of eye tracking in translation research. It focuses specifically on challenges in the analysis and interpretation of eye-tracking data as reflections of cognitive processes during translation. Four types of methodological issues are discussed in the paper. The first part discusses the preparatory steps that precede the actual recording of eye-tracking data. The second part examines critically the general assumptions linking eye movements to cognitive processing in the context of translation research. The thir…

Linguistics and LanguageEngineering drawingTranslationTraducciónProcess (engineering)ComputingMethodologies_IMAGEPROCESSINGANDCOMPUTERVISIONContext (language use)Translation (geometry)Language and LinguisticsEducationInformationSystems_MODELSANDPRINCIPLESHuman–computer interactionQuantitative researchIndicatorsAssumptionsUNESCO::CIENCIAS DE LAS ARTES Y LAS LETRASEye trackingTraducción; Seguimiento ocular; Hipótesis; Calidad de los datos; IndicadoresInterpretation (philosophy)Data qualityTraducción e InterpretaciónEye movementCognitionCalidad de los datosGeographyIndicadoresTranslation; Eye tracking; Assumptions; Data quality; Indicators:CIENCIAS DE LAS ARTES Y LAS LETRAS [UNESCO]Seguimiento ocularEye trackingHipótesis
researchProduct

Some thoughts about the conceptual / procedural distinction in translation: a key-logging and eye-tracking study of processing effort

2014

This article builds on the conceptual / procedural distinction postulated by Relevance Theory to investigate processing effort in translation task execution. Drawing on relevance-theoretic assumptions, it assumes that instances related to procedural encodings will require more effortful processing not only in relation to the time spent on the task but also in terms of product indicators such as seconds per word and number of micro translation units per word. Drawing on key-logging and eye-tracking data, the article shows that there are statistically significant differences when conceptual and procedural encodings are analysed in selected areas of interest, with instances related to procedur…

Key loggingSeguimiento ocular (eye tracking)Linguistics and LanguageTranslation process research; Relevance Theory; Conceptual; Procedural distinction; Key logging; Eye trackingCodificación conceptual / procedimentalRelation (database)Computer scienceRelevance TheoryRegistros de teclado y ratón (key logging)computer.software_genreKeystroke loggingLanguage and LinguisticsEducationTask (project management)Encoding (semiotics)Teoría de la RelevanciaUNESCO::CIENCIAS DE LAS ARTES Y LAS LETRASEye trackingProceso de traducción; Teoría de la Relevancia; Codificación conceptual / procedimental; Registros de teclado y ratón (key logging); Seguimiento ocular (eye tracking)business.industryRelevance theorySIGNAL (programming language)Traducción e InterpretaciónTranslation process researchProceso de traducción:CIENCIAS DE LAS ARTES Y LAS LETRAS [UNESCO]Eye trackingArtificial intelligenceConceptual / procedural distinctionbusinesscomputerNatural language processingWord (computer architecture)MonTI. Monografías de Traducción e Interpretación
researchProduct